For the Vitamania project, I designed a modern, colorful website that stays aligned with the brand’s professional identity. The brief called for a fresh and vibrant aesthetic, giving me the freedom to explore the brand’s colors and shapes and create a distinctive, visually engaging result.
The project balanced creativity with clear brand guidelines, leading to a final design that feels both unique and cohesive.
Industry
Fitness & Nutrition
Scope of Work
UX + UI design, Website Design
Tools Used
Figma, Photoshop, Illustrator
Challenges:
The main challenge I faced in this project was making the website stand out in a competitive market. With many similar competitors, it was crucial to create a unique yet professional design that adhered to the client’s brand guidelines. This balance made the project both challenging and rewarding.
Solutions:
After researching and interacting with competitor websites, I got to work on a solution. I aimed to make Vitamania stand out by creating a unique design that leveraged the brand’s colorful and branding. This approach ensured the website was both distinctive and aligned with the client’s vision.