Unlike other projects, the goal of the Poster Maker App was not a full redesign but a focused improvement of the existing experience.
The work centered on adding new screens and features while staying true to the app’s original visual language. This included designing an onboarding flow, reworking the entire poster creation process, and improving the usability of several features that were meant to be simple but felt unclear and difficult to use – resulting in a smoother and more intuitive experience overall.
Challenges:
One of the main challenges was fixing features that were meant to be simple but felt confusing and hard to use. The poster creation flow needed a complete rethink without breaking familiarity for existing users. At the same time, new screens and features had to be added carefully, making sure they improved the experience without adding unnecessary complexity.Solutions:
These challenges were solved by simplifying key interactions and removing friction from the poster creation flow. New screens and features were designed with a clear purpose and integrated smoothly into the existing experience. By focusing on clarity and ease of use, the app became more intuitive while staying familiar to returning users.
