Goldshtein

For this project, I undertook the challenge of redesigning a responsive website for a deli that was in dire need of a refresh. The old website lacked modern appeal and did not meet the owner’s expectations in terms of functionality, as he wanted to grow his business with a more sophisticated and feature-rich online presence.

My goal was to create a fresh, modern, and clean look that would enhance the user experience while ensuring the website remained intuitive for all customers.

I meticulously incorporated the deli’s new branding into the website, resulting in a cohesive and visually appealing online presence. The redesign focused on simplicity and usability, allowing customers to easily navigate through the complex features of the new website – from browsing the menu (which updates based on their chosen delivery date) to placing orders – ultimately creating a seamless and enjoyable experience for every visitor.

Challenges:

My main challenge in this project was to surpass the competitors’ ordering experience. Given that the menu changes daily and features special items for holidays and weekends, I had to carefully determine what to display to users before they selected a delivery date. Additionally, I needed to seamlessly integrate the delivery selection process to ensure a smooth and easy customer experience.

Solutions:

I thoroughly researched competitors to identify areas for improvement and devised a unique solution for a smoother user experience. I integrated the date and delivery selection into the cart. When users add a product, they select the delivery date, which then updates the cart to show the chosen date and time. The website then refreshes to display the relevant menu for that date, ensuring a seamless and intuitive process.