For my design course, I embarked on an exciting project called “Reflect,” where we had the option to either choose an existing brand or create our own and take it through the entire branding process. I decided to create a sunglasses brand named Reflect, drawing inspiration from the concept of reflective sunglasses.

My vision for the branding was to keep it minimalistic and beautiful.
For the logo, I opted for a simple font and mirrored the text to create a reflective effect. The primary brand color I chose was a blue gradient, which evokes feelings of calmness and relaxation, perfectly aligning with the essence of the sunglasses brand. To enhance the vibe, I incorporated a wavy illustration.

As part of the project, I designed various commercial products and branding materials, including stationery, a magazine, a newspaper ad, an advertising banner, a sunglasses case, and a shopping bag.